CODE BEAUTIFUL – fashion film and stills
CODE Beautiful claim to have created the ultimate mascara, whether you want to create a natural day look or vamp it up for a night out, it’s the multi-purpose mascara that’s the ultimate handbag essential. With such a bold statement they required bold imagery to work on an eye-catching printed mailer that was being sent to prospective clients and stockists, plus use on their existing website and social media, to promote their latest product launch. They also required a fashion film to work alongside the campaign. We sourced models and coordinated with stylists and MUA to create looks that would appeal to their target market – confident, real women who want to experiment with their look but without the use of fakery.
Print, Typography and Branding Design by Contrast Creative